A.H. Beard’s Sleep Wellness Centre is a source of information to inspire and motivate people who want to improve their lives through better sleep.
“Four in ten Australian adults aren’t getting the quality or quantity of sleep they need. Our goal with the Sleep Wellness Centre is to emphasise the importance of sleep as a foundation of physical health, mental wellbeing and overall quality of life,” says Rachel Beard, fifth generation A.H. Beard family member and Sleep Wellness Manager.
Poor sleep quality is a very real public health issue. It affects around 7.4 million people in Australia* and manifests itself in every aspect of daily life: from our moods, relationships and general happiness to our productivity and safety at work. In recent years, medical research has shown a strong link between insufficient sleep and the increased risk of serious health conditions such as heart disease, type II diabetes, obesity, and depression.
A.H. Beard has created the Sleep Wellness Centre to promote the benefits of sleep and how it’s the basis for wellness in our lives.
As Rachel says: “Through awareness, education, and wider understanding, we can help people bring about the behavioural changes required to start enjoying the healthiest kind of sleep. It’s a quality of sleep that we at A.H. Beard call premium sleep. On a regular basis, we wake up feeling refreshed and ready for the day.
Sleep directly impacts how we look, feel, and perform and it can have a major impact on our overall quality of life. It is the superpower we need to reach our goals and ultimately live our best life.”
The Sleep Wellness Centre aims to:
- Actively engage sleep-deprived individuals as well as architects, interior designers, hoteliers, retailers, media outlets and others who influence the sleep environment and conversation. To achieve this, A.H. Beard is partnering with sleep experts and leading academic organisations, both locally and internationally, to create a rich content platform.
- Provide practical advice for adopting healthy sleep habits and information on how sleep technology can be used to measure the quality and quantity of our sleep.
- Create awareness of the symptoms, causes, and health impacts of sleep disorders and empower people to seek medical support.
- Promote all pillars of health and wellness with a focus on quality sleep and provide content that is easily accessible across multiple mediums. From seminars and webinars to digital content, print, personal consultations and even sleep wellness workshops – the Sleep Wellness Centre will exist both physically and virtually to help people find the best sleep of their lives.
“As a public service, the Sleep Wellness Centre is long overdue,” says Rachel. “Sleep is the first pillar of health and wellness, alongside regular exercise, balanced nutrition and good mental health. Since 1899, our family’s purpose has been to improve lives through better sleep. The world is now waking up to the fact that better sleep doesn’t just improve lives – it’s the first and most important step to healthier, happier life.”
*Deloitte Access Economics report commissioned by the Sleep Health Foundation and published for the 2016-2017 financial year.
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